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    <loc>https://deepica.com/home</loc>
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    <lastmod>2024-10-16</lastmod>
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      <image:title>HOME</image:title>
      <image:caption>Deepica Mutyala is the Founder &amp; CEO of Live Tinted, a groundbreaking clean makeup brand dedicated to celebrating all complexions. Rising to prominence in 2015 with a viral YouTube beauty hack that garnered over 10 million views, she ignited a mission to transform representation in the beauty industry. Deepica collaborates with major Fortune 500 brands while focusing on advocating for inclusivity through her brand and speaking engagements. With an engaged audience of over 1 million on social media, she  advocates for inclusivity through impactful storytelling that resonates with her followers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1588618543050-K6UWSXMBXT4MDLEEI7CR/Deepica+Live+Tinted</image:loc>
      <image:title>HOME</image:title>
      <image:caption>Beauty is our vehicle for connection. Our multicultural community offers a place to discuss all things beauty and culture, and have those discussions lead product development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589550562282-1UK80IRJZV6FTYXGHVA2/deepica-hero-logos.gif</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1434488603278-M50GW7TXTARHAHLOJTKS/Screen+Shot+2015-06-16+at+5.02.41+PM.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://deepica.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2024-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589204450805-9FDMIKYC5CDKE18JIG0Q/About+Deepica</image:loc>
      <image:title>MEET DEEPICA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1491355882699-DKVI5AIZJ10ZHBO5XQUB/doneapt-18.jpg</image:loc>
      <image:title>MEET DEEPICA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://deepica.com/press-deepica</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589317855252-XPT4QG3NPQDPI3CTKVCY/Deepica%2BGMA</image:loc>
      <image:title>PRESS - Deepica Mutyala is 'Flipping The Switch' on the Beauty Industry</image:title>
      <image:caption>GOOD MORNING AMERICA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318312109-2ESY68DTA6KZ20W3MMWL/Deepica+in+Vogue</image:loc>
      <image:title>PRESS - Watch Deepica Mutyala Unravel this Bizarre Make-Up Trick</image:title>
      <image:caption>VOGUE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318391478-QKFEZ52IVRO563IEYGEE/Deepica+on+Today</image:loc>
      <image:title>PRESS - Deepica Mutyala Swears by this Trick to Cover Dark Circles</image:title>
      <image:caption>TODAY.COM</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318162442-F68F1VP05IYO5T27UR5S/Deepica%252Bin%252BElle</image:loc>
      <image:title>PRESS - Live Tinted Founder Deepica Mutyala on Creating Her First Product, the Huestick</image:title>
      <image:caption>ELLE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589317925071-DCQAU1XZHNAOU4Z2ZQZS/Deepica%2Bin%2BWWD</image:loc>
      <image:title>PRESS - Bobbi Brown,Other Investors Fund Deepica Mutyala’s Live Tinted</image:title>
      <image:caption>WWD</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318249837-W8D6F2F3WF9HV67T5TKU/Deepica+in+Mashable</image:loc>
      <image:title>PRESS - 'Tinted' Helps the Beauty Industry's Underrepresented Find Community</image:title>
      <image:caption>MASHABLE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318341420-8J826BU0X0EZOT2QP7Z1/Deepica+in+Style</image:loc>
      <image:title>PRESS - “Don't Let Anyone or Anything Define Who You Are—You Define Yourself” - Deepica</image:title>
      <image:caption>INSTYLE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318267054-9LN35WDXRH6X0RZE4K29/Deepica+in+WWD</image:loc>
      <image:title>PRESS - Mutyala Created Not Just a Brand, But a Community</image:title>
      <image:caption>WWD</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589211390622-9AW0Q72IKB2N6ESKUIKI/Deepica+in+Create+%26+Cultivate</image:loc>
      <image:title>PRESS - Deepica Mutyala is Supporting and Empowering All the Shades in Between</image:title>
      <image:caption>CREATE &amp; CULTIVATE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589317948185-HRIJIEAGRMLNPC10QW8G/Screen+Shot+2020-05-11+at+10.28.42+AM.png</image:loc>
      <image:title>PRESS - Deepica Mutyala’s Newest Beauty Launch is Unapologetically Indian — Just Like Her</image:title>
      <image:caption>REFINERY29</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318406325-4YACAUXYT1LOGA5KB8A2/Deepica+Cosmo+South+Africa</image:loc>
      <image:title>PRESS - Deepica Mutyala…She’s a Pretty Big Deal in the Beauty World</image:title>
      <image:caption>COSMOPOLITAN</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318194412-OA3PRA2WU1BU0GCIPG1Y/Deepica+in+NBC</image:loc>
      <image:title>PRESS - Deepica Mutyala is Taking Her Brand and Spreading a Powerful Message About Self-Acceptance</image:title>
      <image:caption>NBC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318279493-3WGLTWW5PF5NF65WP3BX/Deepica+LA+Business+Journal</image:loc>
      <image:title>PRESS - LA 500. Most Influential People In LA.</image:title>
      <image:caption>LA BUSINESS JOURNAL</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589317973447-BDHQ6KUSNSD5XDTHT523/Deepica+in+Business+Wire</image:loc>
      <image:title>PRESS - Mastercard Features Deepica Mutyala, Who Took an Idea and Turned it into Impact</image:title>
      <image:caption>BUSINESS WIRE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318009285-44DU0YZG0X2KSXSR5SMO/Deepica+in+Allure</image:loc>
      <image:title>PRESS - Deepica Mutyala is Proving that Shade Inclusivity Can be Achieved in Just Three Colors</image:title>
      <image:caption>ALLURE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318361666-EICKM4Y309RRBJ55XDVB/Deepica+in+Brit%2BCo</image:loc>
      <image:title>PRESS - Deepica Wants Girls Growing Up Now to Understand that their Individuality is the Most Important Thing They Own</image:title>
      <image:caption>BRIT + CO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318030051-A8GHUAWX8FZUGU6KFZ89/Deepica+in+Vogue+India</image:loc>
      <image:title>PRESS - How Crowdsourcing Enabled the Creation of a Skin Tone-Inclusive Makeup Line</image:title>
      <image:caption>VOGUE INDIA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589317897675-AKAZDSLNYQR9YY22EHIQ/Deepica+in+Bustle</image:loc>
      <image:title>PRESS - Deepica Mutyala is Creating a Community for Women Who Feel Forgotten by Other Beauty Brands</image:title>
      <image:caption>BUSTLE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318374976-35SFZIUWKIMI4YEDJ7QF/Deepica%2Bon%2BDr.jpg</image:loc>
      <image:title>PRESS - Deepica Mutyala Shares Favorite Dark-Spot-Corrector Trick</image:title>
      <image:caption>DR. OZ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318324845-RUSK38IBQUAZ5J1H13N8/Deepica+in+Today</image:loc>
      <image:title>PRESS - Deepica Mutyala Nearly Broke the Internet with the Ultimate Trick for Fixing Dark Under-Eye Circles</image:title>
      <image:caption>TODAY.COM</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318232975-V0HMPS2YSG1C0KY9CA3Q/Deepica+in+PopSugar</image:loc>
      <image:title>PRESS - Deepica Mutyala Breaks Gender and Racial Stereotypes in 3 Minutes</image:title>
      <image:caption>POPSUGAR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589317994842-5AVNBAINZ2VC64H4RW2T/Deepica+in+Forbes</image:loc>
      <image:title>PRESS - This is How Deepica Mutyala Turned the Live Tinted Community into a Best-Selling Product</image:title>
      <image:caption>FORBES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589414154758-W0I41WR3QWOR8DZVRCA7/deepica-headshot-about-page.png</image:loc>
      <image:title>PRESS - Deepica Mutyala has Racked Up Nearly 4 Million Views from those Seeking the Cure for Dark Under Eye Circles</image:title>
      <image:caption>US WEEKLY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589414050619-VC945MWSF94DMQC0VN99/deepica-live-tinted-shirt.jpg</image:loc>
      <image:title>PRESS - Deepica Mutyala is Making the World a More Diverse Place</image:title>
      <image:caption>VOGUE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318216055-R414PER62JFWEO01ZSM2/Deepica+in+Just+Bobbi</image:loc>
      <image:title>PRESS - How Deepica Mutyala Is Changing Beauty Standards</image:title>
      <image:caption>JUST BOBBI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318142440-RE8806YFA2BCX8O8EFV3/Deepica%2Bin%2BEntrepreneur</image:loc>
      <image:title>PRESS - How Deepica Mutyala’s Life Completely Changed After She Posted a Beauty Tutorial for Brown-Skinned Women on YouTube</image:title>
      <image:caption>ENTREPRENEUR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318179519-UMAWVRO5H5186O2A7385/Deepica%2Bin%2BMashable</image:loc>
      <image:title>PRESS - Deepica Mutyala is Who She Wants to be No Matter What Society Tells Her</image:title>
      <image:caption>MASHABLE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589318129026-E9IYQOVEOTCNRDGOSGXE/Deepica+in+Nylon</image:loc>
      <image:title>PRESS - This Brand Launched A Multiuse Makeup Product That Actually Works On Every Skin Tone</image:title>
      <image:caption>NYLON</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589413637602-IDISYCTZ79RAYYZ89L7W/Deepica%2B%2Bin%2BForbes</image:loc>
      <image:title>PRESS - Deepica Mutyala is Disrupting Beauty Standards with Community Driven Beauty Line</image:title>
      <image:caption>FORBES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1589317830930-MHTYNVYPQ7CY9CPLNGNA/Deepica%2Bin%2BRefinery%2B29</image:loc>
      <image:title>PRESS - Deepica Mutyala is Demanding Inclusivity in the Beauty Industry</image:title>
      <image:caption>REFINERY29</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5513154ce4b03f20e2c4ae57/1433465258022-KXS8SXADIR2J99JWLPDK/IMG_4927.JPG</image:loc>
      <image:title>PRESS</image:title>
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  </url>
  <url>
    <loc>https://deepica.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
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      <image:title>GET IN TOUCH</image:title>
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  </url>
  <url>
    <loc>https://deepica.com/privacy-policy</loc>
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    <lastmod>2020-05-13</lastmod>
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  <url>
    <loc>https://deepica.com/terms-conditions</loc>
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    <lastmod>2020-05-13</lastmod>
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