As a little girl growing up in a South Asian community in Texas, Deepica Mutyala stood out for two reasons: her love of beauty and her obsession with the Big Apple. Despite her father's dreams that she someday would become a doctor, at 16 years old Deepica set a very different goal for herself - move to NYC and realize her dream of working in beauty. A college internship at L'Oreal catapulted Deepica into the makeup world, and she has made it her happy home ever since. Most recently, she worked as the Senior Manager of Brand & Product Development at Birchbox, a role that exposed to her the latest innovations in beauty and helped her build a Rolodex of top stylists, celebrity makeup artists, and brand CEOs.
With her product expertise and on-camera experience, by late 2014, Deepica was filming multiple makeup tutorials a each week for Birchbox, in addition to her day job. After starring in her umpteenth video, she thought ‘why not create my own channel where I can share everything I've learned through the years?’ Deepica launched her YouTube channel in January 2015 around the premise of “beauty decoded”. If there is one lesson she has learned through her years of experience it is that beauty is a universal language, and she sought to make beauty approachable for all by sharing her expert tips, tricks, and tutorials. What started as a hobby quickly turned into much more, when her second video on how to mask under eye circles with lipstick went viral, garnering over 10 million views from women all over the world. A flurry of broadcast and editorial opportunities followed, including appearances on The TODAY Show and Dr. Oz.
After 5 amazing years in NYC, Deepica made the big move to the west coast and now lives in LA. She splits her time between developing her channel with tutorials, product reviews, and insider interviews, and serving as an on air beauty expert including as regular spot as a TODAY Show contributor (a dream of hers that she still can't believe is reality). Her dad is now an avid subscriber to her You Tube channel, has finally accepted that she might never go to medical school, & is prouder than ever.