Deepica Mutyala is an on-air beauty expert, host, and TODAY Show Style Tastemaker. She rose to prominence as a YouTuber when her second video nearly broke the internet, garnering over 10 million views, and has since become one of the most prominent South-Asian entrepreneurs in the industry to date. Mutyala’s content spans from makeup and hair tutorials with a focus on beauty hacks and product reviews, to fashion inspiration and personal/lifestyle topics. In addition, she has a consistent emphasis on the South Asian community and her traditional family and values. Her fans (dubbed the “DeepiFam”) comprise a total social reach of over 350K across all platforms and grow rapidly by the day.
After five amazing years in NYC, Deepica made the big move to the west coast and now lives in LA. She splits her time between developing her channel and other business ventures.
In February 2018, Mutyala launched, TINTED, a digital community focused on representing “all the shades in between.” TINTED strives to feature women who are underrepresented in media and campaigns in this demographic, nuanced skin tones mainly comprising of medium hues, tints, shades & tones, not defined by a specific ethnicity or race. Its goal is to amplify the reach of women in this community through their digital platforms while giving honest feedback on beauty and skincare products that its audience cares about most. TINTED is not one-size-fits-all, and wants to show that its community has range in size, color, and in their personal journeys. TINTED encourages its audience to feel confident, beautiful and celebrated for who they are - that's what it means to #livetinted.