Deepica Mutyala (born July 4th, 1989) is a South-Asian beauty entrepreneur, businesswoman, and founder and CEO of Live Tinted, a multicultural community about beauty and culture. She is best known for a viral YouTube video in which she covered her dark under eye circles with red lipstick released in 2015. Within days, Mutyala was featured on The Today Show and The Dr. Oz Show. The video currently has more than 10 million views. Since then, Mutyala has been featured in the New York Times, CNN, Vogue, Marie Claire, Refinery29, and other media outlets. 

From 2015-2018, Deepica dedicated her efforts as an on-air beauty expert, YouTuber, and activist collaborating with brands on panels and campaign efforts geared toward minority representation. She has partnered with major beauty houses including Estee Lauder Companies, Coty, LVMH, Unilever, as well as brands outside of beauty including Mastercard, McDonalds, & Mercedes Benz. She has also been seen in commercials for L’Oreal and Samsung airing during the 2018 Academy Awards. 

In January 2018, Deepica founded and launched Live Tinted, a digital platform and a beauty product line that explores diverse beauty and creates products for “every shade in between”. The platform gives voices and story tells for underrepresented individuals and features their personal journeys with beauty, culture and identity. 

In May 2019, Live Tinted released their first product based on their community feedback and an ode to Mutyala’s 2015 viral video, the Huestick, an eye, lip, and cheek multistick that balances dark circles, dark spots, and hyper-pigmentation. The Huestick is vegan, cruelty-free, and free of parabens, sulfates, and phthalates using pigments that are FDA-approved for both eye and lip applications without the use of carmine. According to Forbes, Live Tinted’s community-driven product line is “disrupting 2019 beauty standards.” The Huestick has won Elle’s Future of Beauty Award for Innovation and been referred to as “magic in a pencil” on Good Morning America. 

In August 2019, Live Tinted raised a seed round from investors like Bobbi Brown (founder of Bobbi Brown Cosmetics), Hayley Barna (Birchbox co-founder), Payal Kadakia (founder of ClassPass), Andy Dunn (CEO and Co-founder of Bonobos), Jaimie Schmidt (founder of Schmidt Deodorant), Shivani Siroya (founder of Tala), and Shilpa Shah (co-founder and CXO of Cuyana). Live Tinted plans to use the funding to expand the beauty product line, hire more staff and create new online engagement tools.

Deepica currently resides in Los Angeles, California and splits her time between developing her company, Live Tinted, her personal channel and other business ventures.