Deepica Mutyala is the Founder & CEO of Live Tinted, a clean beauty brand focused on celebrating all complexions. As a South-Asian American entrepreneur, she is dedicated to ensuring that everyone feels seen in the beauty industry through innovative products, community engagement, and meaningful conversations.

Mutyala gained widespread recognition in 2015 when her YouTube video demonstrating a beauty hack for dark under-eye circles went viral, amassing over 10 million views. Since then, she has partnered with major brands like Estee Lauder, LVMH, and Unilever to advocate for inclusivity and representation, earning accolades from prestigious publications, including a feature in TIME Magazine as a Next Generation Leader in 2022. She’s also been at the forefront of various culture shifting projects like creating the first ever South Asian CEO Barbie doll with Mattel.

In January 2018, she founded Live Tinted as a digital platform to explore beauty, culture, and inclusivity. The brand launched its first product, the HUESTICK, in May 2019, addressing common concerns like dark circles and hyperpigmentation. This eye, lip, and cheek multistick quickly became a favorite, selling out and creating a 10,000+ person waitlist, solidifying Live Tinted commitment to clean beauty with intentional shade ranges and powerhouse skincare ingredients.

Under Mutyala’s leadership, Live Tinted has achieved significant milestones, including partnerships with Barbie and Netflix, and recognition with awards from WWD and Allure. The brand is now sold at top retailers, including ULTA Beauty, where it is the fastest-growing prestige cosmetics brand. Mutyala continues to revolutionize the beauty industry, inspiring others along the way. Follow her journey at @LiveTinted and @deepica.